Tuesday, September 19, 2017

A Community Marketing Experiment

We have great content for the conference, and now we need to make sure the great content gets to amazing participants. The practical contents we've cooked up together with the speaker community can only teach you things if you participate. 

A few years back, we learned from the wonderful Helena Jeret-Mae that "Nothing happens when nothing happens". She had observed how her career turned more exciting as she started showing up at conferences. And we've learned that sometimes the best way to get change initiated is to have people in conferences teach the colleagues that won't listen to you. So you should join, and make sure your contacts get in too. 

Early Bird Tickets are available now until Nov 31st and you can get your ticket at http://europeantestingconference.eu 

We also want to announce a community marketing experiment. Many conferences hand out tickets in the background to communities for promotion, and we want to experiment making this available for normal people, not just community leaders. Our offer is this:
Find five people who would like to join our conference. We give you a discount code of 10% and when it is used five times, you get your ticket for free. 
If you believe you want to be here and would help us in getting the right people together for a great conference, get in touch for the code. You find us at contact@europeantestingconference.eu

Monday, September 18, 2017

Announcing an Awesome Program

TL;DR: European Testing Conference 2018 in Amsterdam February 19-20. Be there! 

Two months of Skype calls with 120 people submitting to European Testing Conference 2018 in Amsterdam has now transformed into a program. We're delighted to announce people you get to hear from, and topics you get to learn in the 2018 conference edition! Each one of these have been hand-picked for practical applicability and diversity of topics and experiences in a process of pair-interview. Thank you for the awesome selection team of 2018: Maaret Pyhäjärvi, Franziska Sauerwein, Julia Duran and Llewellyn Falco.

We have four keynotes for you balancing testing as testers and programmers know it, cultivating cross-learning:

  • Gojko Adzic will share on Painless Visual Testing
  • Lanette Creamer teaches us on how to Test Like a Cat
  • Jessica Kerr gives the programmer perspective with Coding is the easy part - Software Development is Mostly Testing
  • Zeger van Hese Power of Doubt - Becoming a Software Sceptic
With practical lessons in mind, we reserve 90 minute sessions for the following hands-on workshops you get to choose to participate two, as we repeat the sessions twice during the conference:
  • Lisa Crispin and Abby Bangser teach on Pipelines as Products Path to Production
  • Seb Rose and Gaspar Nagy teach  on Writing Better BDD Scenarios
  • Amber Race teaches on Exploratory Testing of REST APIs
  • Vernon Richards teaches on Scripted and Non-Scripted Testing
  • Alina Ionescu and Camil Braden teach on Use of Docker Containers
While workshops get your hands into learning, demo talks give you a view into looking someone experienced in doing something you would want to mimic. We wanted to do three of these side by side, but added an organizer bonus talk on something we felt strongly on. Our selection of Demo talks is:
  • Alexandra Schladebeck lets you see Exploratory Testing in Action
  • Dan Gilkerson shows you how to use Glance in making your GUI test code simpler and cleaner
  • Matthew Butt shows how to Unit/Integration Test Things that Seem Hard to Test
  • Llewellyn Falco builds a bridge for more complicated test oracles sharing on Property-Based Testing
Each of our normal talks introduces an actionable idea you can take back to your work. Our selection of these is:
  • Lynoure Braakman shared on Test Driven Development with Art of Minimal Test
  • Lisi Hocke and Toyer Mamoojee share on Finding a Learning Partner in Borderless Test Community
  • Desmond Delissen shares on a growth story of Two Rounds of Test Automation Frameworks
  • Linda Roy shares on API Testing Heuristics to teach Developers Better Testing
  • Pooja Shah introduces Building Alice, a Chat Bot and a Test Team mate
  • Amit Wertheimer teaches Structure of Test Automation Beyond just Page-Objects
  • Emily Bache shares on Testing on a Microservices Architecture
  • Ron Werner gets you into Mobile Crowdsourcing Experience
  • Mirjana Kolarov shares on Monitoring in Production 
  • Maaret Pyhäjärvi teaches How to Test A Text Field
In addition to all this, there's three collaborative sessions where everyone is a speaker. First there's a Speed Meet, where you  get to pick up topics of interest from others in fast rotation and make connections already before the first lunch. Later, there is a Lean Coffee which gives you a chance for deep discussions on testing and development topics of interest to the group you're discussing with. Finally, there's an Open Space where literally everyone can be a speaker, and bring out the topics and sessions we did not include in the program or where you want to deepen your understanding.

European Testing Conference is different. Don't miss out on the experience. Get your tickets now from http://www.europeantestingconference.eu 

Wednesday, July 12, 2017

Content Creation Process 2018 is on its way!

European Testing Conference 2018 takes place in Amsterdam, the Netherlands on February 19-20th 2018. Check also our web pages

European Testing Conference does its content creation a bit differently. While other conferences call for proposals, we call for collaboration. We want to meet the people delivering the talk, have a conversation on what the talk is about. After all, the talk isn't the writing, but it's what you say on stage. 

We seek a balance of testing and quality topics as testers and developers know it, with a practical emphasis. 

Call for collaboration - what is it?

When you submit for European Testing Conference, it is just an opening connection for us to have an online face-to-face discussion with you. For the 2018 edition, the organizers pair more heavily than before, meaning you get to have a friendly chat with two of us.

We know we have limited space, and a vision of how we would most likely want to fill that space. We learn as we work with people, and our vision adapts. We seek the best content for our participants. But not only that.

When we collaborate, we might learn ways for us to help you forward with other conferences you might not have known of. We might give you hints on how to improve your submission. And at minimum, we get a chance of forming a connection between you and us, and we appreciate your time. 

Have you submitted already? Let us get to know you. Deadline is August 20th. 

Wednesday, July 5, 2017

Call for Collaboration 2018

ETC 2018 Call for Collaboration

Other conferences call for papers or proposals. We call for collaboration.

TL;DR: Propose an idea or outline for a session. We are selecting based on discussions via Skype/Hangouts.
Event: ETC 2018 in Amsterdam, Netherlands 19.-20.2.2018.
Compensation: Speaker travel expenses guaranteed by the conference.
Deadline: Submit by August 20th.


Our conference

European Testing Conference 2017 takes place in Amsterdam, Netherlands February 19.-20.2.2018. The conference travels annually to different locations in Europe.

We are setting up the best practical testing conference that represents testing as different people know it: testers, developers, business analysts and managers. We recognize that testing is continuous, and we want to learn to do its different flavors better through sharing ideas and experiences in spirit of dialog. We seek to understand.

Looking for sessions

To find the right people to share in this conference, we want to collaborate with the existing and emerging speaker communities. We find our professional home communities to be those of agile and context-driven testing, and software craftsmanship, but actively seek to break the walls between them.

We want a good balance of European and non-European speakers and a good balance of craftsmanship and (exploratory) testing backgrounds.

We ask you to collaborate on three types of sessions:

  1. Talks of ideas with practical applicability (30 minutes)
  2. Demos of ideas in use – show and tell (40 minutes)
  3. Workshops of hands-on experiences for participants (90 minutes)

We ask you to collaborate, because we believe the best results come out of working together. We want you to share your topic and excitement, and collaborate before you invest heavily in making the session final as a proposal.

We acknowledge we can’t fit all the great sessions there are. So we want to make it mutually efficient while enabling great content we as organizers would be unaware of. We believe there’s more value out of the collaboration than just our conference talk selection through getting to know one another.

When you respond to the call and we’re considering you, we’ll have a 15-minute Skype/Hangouts session with you to talk about your idea. If you get cut from consideration just for not having space in our talk budget for your type of idea, we’ll let you know by email. We expect the finalized abstract from those who we choose, not as criteria of entry. Timeframe for the discussions is August and September, and this call closes on August 20th.

What we have to offer:
  • entry to participate and present at a great conference in Amsterdam, Netherlands 19.-20.2.2017
  • travel expenses and hotel 3 nights reimbursed
  • Profit sharing – we share ½ of the profits with the speakers. You get part of the honorarium pot that translates to money, based on the conference’s financial success and the length of your session

What we expect:
  • Speakers who can stay and participate for the duration of the conference. This is very important to having a great learning environment.

Come. Learn. Do. Teach. Test.

Tuesday, January 10, 2017

Pre-Conference Training without the conference

European Testing Conference 2017 takes place in Helsinki, Finland on February 9-10th 2017. Check also our web pages

Just before the European Testing Conference 2017 on Wednesday Feb 8th, we are organizing a set of one-day trainings. As we have been talking about the conference and the pre-conference trainings with various people, we have come to a realization we wanted to share.

The pre-conference trainings are not an extension of the conference, but they are sessions for a different audience. They are the local people's chances to get great trainings that it would be expensive to travel to. The trainers are here for the conference, but as they are here, it would seem a shame not to make their best *training* content available.

In a conference, a participant gets multiple views and practical tips from various speakers, and in particular, networks with other professionals. The time for each topic is limited, and it is a great way to sample on things we might want to dig in deeper.

In a training, a participant gets thorough, hands-on guidance on how to work with a particular theme. Trainings give us a chance to pass on a bit of skill and dig in deeper into the participants problems.

Take a look at our trainings. Think of them from the perspective of your and your colleagues training needs. Would learning the things these trainings provide help you succeed with your testing? We believe they would.

Contact us for group discount for groups of 3 or more people. We've put a lot of love and thought into organizing this and would love to you to join us, either for the trainings or the conference. Or even both.

Thursday, December 8, 2016

Experiment with giving out free tickets for use of your personal networks

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages
We have an amazing conference and amazing pre-conference trainings coming up in February. We'd love to see people join us, and we are realizing that the networks you have outshine the networks we have in passing on the word, and want to invite you into our experiment:

Get a free ticket for yourself (transferrable) for finding five people from your networks to join the conference. 

Get in touch to get a personalized 10 % off the prices discount code and pass the message for people to join European Testing Conference. Your contacts get the discounted tickets with that code, and with five uses of the code, you get your free ticket.

The little epiphany leading to us trying this out is that this is what conferences have been doing forever with closed circles. We want to see if opening this up is something people would be interested in.

We don't ask you to pass our marketing message. We ask you to look at our program, see if you feel you're excited about it and share your own personal excitement in whatever way you choose.

We keep hearing from people that they *did not know* the conference existed. Partner with us to make sure your contacts don't need to feel that way.

Thursday, September 22, 2016

From Not Paying to Speak to Timely Payment

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages
It's never been as easy to organize a conference as today. Just decide you do it. If you want to start small, try a single track conference. Find a place that has flexible terms on number of participants  and invoices first part just a little before the conference (easy or hard depending on country). Find speakers to fill your day and attract the crowd. Finally, find people who will pay for the tickets. If you hook on to an existing community, that might be also straightforward.

The thing in particular that makes organizing new conferences easy is the fact that the common expectation for speakers still is that they pay their expenses to come and speak, or at minimum, when you promise to pay the expenses they expect that to happen after the conference. Speakers commonly act as a distributed loan office for the conferences.

The usual sums tossed around in conference budgeting is 700 euros within Europe and 1400 euros when from outside Europe. That's a significant amount of money to bind into someone else's conference for up to 6 months in advance. And surely you need to book on time, otherwise that budget won't be enough.  And you would rather see the conference not pay extra just because you, as a speaker, booked late. 

This is one of the many things  we've set out to do differently for European Testing Conference. Just now, 5 months into the conference, we sent out an expense link to all our recently chosen speakers to encourage them to submit their travel expense compensation claims as they incur. We also opt to coordinate the whole travel from our end with some speakers who don't have even momentarily these kind of assets around to move.

Why is this relevant? Why do we care? The reason is to enable voices that are worth hearing and learning from for you, our audience.  The speakers that would have to choose not to do speaking as finances are hard. We want true diversity, and it means for us that we are working actively to bring down blocks that stop people from sharing the great stuff they have.

Most of seasoned speakers (consulting speakers) are past this already. But they are not the only ones we want to hear from, as awesome as they are. And for them, it might be that a significant part of their assets is tied into payments to expect on expenses of various conferences they're doing. 

Not all of us have a company to back us up and we still have things to say. Asking for different (fairer) treatment seems like something that shouldn't need to happen, when it could be built into the system.

A Community Marketing Experiment